"After several establishments requested the state for special orders of Five Wives Vodka, we were informed that the product would not be allowed to be sold," explained John Challenger, president of Elite Spirits. "It's disappointing as we have customers who want the product. It's a rare move for them to ban a product outright from special orders."
Ogden's Own Distillery is similarly dismayed at the reaction of the Liquor Division.
"We have a product that has sold nearly 1,000 cases in six months in Utah," explained Steve Conlin, partner and vice president of marketing at Ogden's Own Distillery. "If the reaction is because of a religious concern, we think they are extremely misguided."
"We can only presume he means Mormons," Conlin continued. "Though that makes little sense as they allow Polygamy Porter from Wasatch Beers of Utah to be sold. We're a little dumbfounded by it all."
According to the U.S. Census, 27 percent of Idaho's population are members of The Church of Jesus Christ of Latter-day Saints.
Ogden's Own Distillery applied for general listing and was rejected two months ago. The state's position now blocks establishments from even receiving 'special orders' of the product.
The result of the ban will have an immediate impact, as Ogden's Own Distillery will be forced to withdraw sponsorship of the Boise Music Festival.
"Between sponsorship and attending the concert, we estimate the company would've spent near $10,000 in Boise over the weekend of the festival," Conlin explained. "We'd love to bring a group and represent our brands at an event of this magnitude. It's unfortunate for the community - not just us and Elite Spirits. We love the city of Boise and are disappointed by these developments."
Five Wives Vodka is a high-quality, affordably priced vodka made with Wasatch mountain spring water in Utah. It is distributed in UT, WY, and will be added to MO and TX within the next 30 days. Its label pays homage to the early travelers to the West. For more information or a "Free the Five Wives" t-shirt see www.FiveWivesVodka.com.
Ogden's Own Distillery is a micro-distillery located in Ogden, UT. It is Ogden's first licensed distillery since the 1800's. Its first product, Underground Herbal Spirit, captures the feeling of the rowdy, early days of Ogden. Underground Herbal Spirit won a prestigious "Double Gold" at the 2010 San Francisco World Spirits Competition.
Additional Media Contacts:
Elite Spirits Distribution 208-697-1767
Idaho State Liquor Division, Jeffery R. Anderson, Director 877-203-6704
Contact: Steve Conlin
FOR IMMEDIATE RELEASE
9 A.M. MDT, May 29, 2012